Greg Pierson Iovation

In the realm of forging innovative enterprises and championing a family member’s aspirations within the competitive sphere of racing, there emerges a narrative rich with perseverance, ingenuity, and a profound blend of professional acumen and personal dedication. Leading two software startups to significant exits, with a collective valuation exceeding $650 million, embodies not just entrepreneurial success but a broader philosophy of nurturing environments where creativity, team spirit, and customer satisfaction are paramount. This saga, with Greg Pierson Iovation playing a pivotal role, serves as a beacon of how visionary leadership and a commitment to fostering positive corporate cultures can achieve remarkable business outcomes.

This journey’s foundation was meticulously built through strategic roles at Accenture, where engagements with conglomerates like Nordstrom and Bridgestone Firestone provided a solid base of experience and insight. It was also here that early explorations into technological innovation led to the development of patented device-based reputation systems, marking the beginning of a career defined by cutting-edge solutions and a forward-thinking approach to technology and security.

The milestone achieved with innovations acquisition by TransUnion in 2018 stands as a testament not just to the venture’s financial success but to the vibrant, loyal community that was cultivated within. It was a source of immense pride to witness a significant part of our team celebrate more than five years with us, reflecting the deep-rooted values and culture that encouraged not just professional growth but personal connections—a culture so compelling that it attracted former employees back to our fold.

In parallel, the commitment to supporting my son’s journey in the racing world has offered a distinctive but equally enriching narrative. This endeavor has not only been a testament to personal commitment. Still, it has also paralleled the entrepreneurial journey, offering lessons in resilience, strategy, and excellence that transcend the confines of the business world.

As the chapter on direct involvement with iovation transitions to one focused on mentorship and investment, the narrative evolves further. In this new phase, Greg Pierson Iovation is dedicated to imparting his vast experience to the next generation of entrepreneurs and innovators. This commitment to mentorship and support underscores a broader vision, aiming to ignite innovation and foster talent across industries. Through this journey of business creation and nurturing sporting talent, the enduring dedication to excellence, innovation, and meaningful impact continues to define the path forward, illustrating a life devoted not just to personal success but to the empowerment and success of others.